The "Culinary Excellence" campaign by Wolfgang Puck is likely a marketing initiative that highlights the brand's commitment to culinary innovation and high-quality dining experiences. Wolfgang Puck is a renowned chef and restaurateur known for his culinary expertise and upscale dining establishments. Here's what this campaign did entail:

1. Gourmet Cuisine: Emphasizing the brand's reputation for gourmet cuisine, showcasing the artistry and creativity that go into each dish created by Wolfgang Puck and his culinary team.

2. Quality Ingredients: Highlighting the use of premium and locally sourced ingredients to craft dishes that reflect freshness, flavor, and authenticity.

3. Innovation: Showcasing the spirit of culinary innovation, including the introduction of new dishes and unique flavor combinations that set Wolfgang Puck's restaurants apart.

4. Fine Dining Experience: Communicating the exceptional fine dining experience offered by Wolfgang Puck's restaurants, including ambiance, service, and attention to detail.

5. Legacy: Acknowledging Wolfgang Puck's legacy and influence on the culinary world, showcasing his long-standing commitment to culinary excellence.

6. Accessibility: While known for fine dining, the campaign did also convey that Wolfgang Puck's culinary excellence is accessible to a broader audience through various dining concepts and experiences.

Overall, the "Culinary Excellence" campaign positions Wolfgang Puck as a brand that represents the pinnacle of culinary artistry and offers a dining experience characterized by excellence, innovation, and a commitment to quality. Specific campaign details and messaging did evolve over time, so it's advisable to refer to Wolfgang Puck's official website and marketing materials for the most up-to-date information.